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Welcome to The Outsiders

The Outsiders is built around the modern marketing concept of world-building.

Marketing is evolving, and we are building a new space for brands to connect in a meaningful way — a way that benefits everyone in the ecosystem, and gives as much as it takes.

Through our flagship Content Residencies, we bring athletes, filmmakers and brand partners together in adventure destinations for epic experiences, with world-class filmmakers and photographers capturing the adventure as it unfolds in real time.

The brief? Have an epic time, and share it as it unfolds. That is it. When everyone is having an epic time, the content hits.

With athletes, brands and partners posting and resharing daily across a two-week trip, this drives cross-pollination between aligned audiences and significant reach across today’s performance-led algorithms. Each residency brings together a combined average audience of 3M+ followers, totalling 30M+ across our first global series.

Our pilot Content Residencies were epic. Check them out here. Our SNOW pilot had Finn Bilous, Ben Richards and a whole crew of legends riding Snowmotos in the backcountry, landing helis on glaciers, and enjoying locally foraged fire cooking with world-class chef Dane Archer. Our TRAIL pilot saw Casey Brown and Conor Macfarlane helibiking in the backcountry, Robin Goomes whipping around the South Island in a Defender, and world champion Ironman Braden Currie on a sunset mountain mission chasing golden light on a ridge line on a private mountain with insane views — followed by sauna and cold plunge recovery.

Our first global series spans the US, Canada, Japan and New Zealand across two categories — SNOW and TRAIL. We will expand into Europe and additional categories after the first global series rolls out. See locations and dates: https://for-outsiders.com/content-residencies

Thank you for your interest in The Outsiders. We would be stoked to hear from you.

Email expressions of interest to michelle@for-outsiders.com

ConTENT AESTHETIC

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Photography Jay French.

Filming & edits Creative Wave Media.