how we work

We’ve developed a format we call Content Residencies — a repeatable format for capturing and distributing content, reach and engagement.

They are multi-brand and multi-layered by design.

Content is captured and shared in real time across athletes, brands and partners — building reach and context as it unfolds across a distributed network.

A world people can follow — and step into themselves.

They can book the flight, stay in the same places, use the same gear, and do the experiences they see.

This is not a shoot.
It’s a system.

Outcomes

• High-quality, authentic content

• Distributed reach across multiple audiences

• Increased consideration and demand

• Customer acquisition

• Brand positioning

• Evergreen content assets

What it delivers

For brands
Visibility in the environments their products are actually used in — with content that continues beyond the Content Residency.

For destinations
A way to connect people to place — and drive visitation through experiences people can go and book.

For audiences
Something they can act on and step into — not just wish they could experience for themselves.

Proof

Two successful pilot residencies in New Zealand with Defender, Nikon and Helly Hansen delivered, on our new IG channel alone (not including athlete and partner channels):

• 106,000+ organic views (from <250 followers)

• 2,900+ engagements and shares

• 40+ saves

• Alongside direct outcomes, including a Defender sale and travel enquiries.

Scale

This is now rolling out as our first global series. A connected run of Content Residencies across Japan, North America and New Zealand.

10 destinations.
30M+ combined audience across athletes, creators and partners (based on 3M combined following per residency).

Each Content Residency operates within the same repeatable format — driving efficiencies and consistent results.

More destinations.
More partners.
More shared distribution.

The system stays the same.
The impact compounds.